Drew Esparza
Motivated finance student with experience in creative technology, data-driven marketing, and digital content creation. Skilled at web development, branding, and project management, with a proven track record in client service and results-oriented teamwork. Communicates clearly, solves problems creatively, and brings a creative and collaborative mindset to every project.
Education
New Mexico State University
Bachelor of Business Administration, Finance | Expected May 2028
(Fall 2024 Crimson Scholar — NMSU recognition for academic excellence)
Relevant Experience & Projects
Personal Portfolio Website
- Designed and launched an interactive website showcasing digital work, web projects, and creative content in HTML/CSS.
- Built user-friendly pages to connect with employers and peers in design and marketing.
La Cueva FPV Drone Club — Founder & President
Albuquerque, NM | Feb 2022 – Apr 2024
- Established and led a student organization teaching drone construction, coding, and safe flight operations.
- Organized events and built partnerships that brought in resource donations from local companies.
Professional Experience
Banana Republic — Stylist
Las Cruces, NM | Feb 2022 – Aug 2025
- Recommended personalized styling choices, strengthening repeat client visits through attentive service.
- Worked with team members to achieve monthly sales goals and maintain an organized retail floor.
- Resolved service problems swiftly and professionally in a high-paced environment.
Marketing Intern — Esparza Digital & Advertising
Albuquerque, NM | 2017 – Present (family role)
- Strategically contributed to the development of integrated multi-channel advertising campaigns, leveraging key insights to drive client engagement and measurable ROI.
- Supported the creation of result-driven media recommendations by analyzing audience data, digital trends, and budget allocation for optimal campaign performance.
- Assisted in implementing artificial intelligence solutions to enhance targeting, personalization, and automation in client marketing strategies.
- Collaborated with agency leadership on strategic planning for brand positioning and new business growth initiatives that strengthened client relationships across industries.
- Contributed creative concepts and analytics to pitch presentations, actively supporting the agency's reputation for innovation and excellence.
Technical Skills
HTML/CSS (Intermediate) | Python (Intermediate) | TouchDesigner (Intermediate) | Financial Modeling (Intermediate) | Microsoft Office Suite (Advanced)